Show Wins

A W A R D  - W I N N I N G   C R E A T I V E

Doing good work is truly its own reward.

But I’ve also been honored as a creative ad agency by my industry peers, (which confirms that my Art Center education must have been worthwhile. It took awhile to pay back my tuition loans, I’m delighted the knowledge I gained there continues to benefit clients at The Brand Garage.)

Creative ad agency awards include:

•  Communication Arts
•  Print Magazine
•  HOW magazine
•  Photo Design Magazine
•  San Francisco Society of Communicating Arts
•  Western Art Director’s Club
•  San Jose Ad Club
•  The Society of Illustrators
•  British Design & Art Direction
•  East Bay Advertising Club
•  American Advertising Federation

In addition, HOW magazine did a spread on the promotional work of my agency. UC at Chico also mounted a one-man show of my work. And my editorial design for Monterey Life earned three Maggies, including one for Best New Publication.

With award-winning creative, clients win as well.

Sure, I like awards, but I never forget my clients hire me to generate demand. Here are three results worth repeating, taken from two decades of success:

Specialized grew from six guys in a local warehouse to $60 million in sales in six years with my brand-building support.

I designed their logo, named their products, wrote and designed advertising, direct marketing, catalogs, packaging, point of purchase displays and tradeshow exhibits.

I also developed their copy attitude, a cool, aggressive tone of voice that has become the Specialized brand.  Not too long ago I designed their consumer catalog which weighed 3 lbs.  That’s heavy success!

In their first year with my agency, Creative Labs grew 234%.

We developed a program of push ads to distributors and a pull campaign to gamers, plus radio spots, direct mail to their installed base and price-oriented newspaper promotions.  Driven by hard-hitting creative, revenues topped $200 million.

Adobe enlisted us to drive demand for two flagship programs, Photoshop and Illustrator.

Our visual approach was dramatic – our global media placement strategy unusual – directed to art directors and photographers, the first image processing ads placed in their trade books.

The Result: world-wide sales doubled during the run of our campaign.

Based on our track record, I humbly suggest that award-winning work by our creative ad agency produces record-breaking sales. Just ask Specialized, Adobe or Creative Labs!